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JTBD Toolkit/Applying the Core Process (September 2025)
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  • $859

Applying the Core Process: a JTBD mini-course

  • Started Sep 8 at 11:00 AM EDT

Make customer-led innovation accessible to your whole team with a solid foundation in Jobs to Be Done -- a simple, proven approach to find opportunities for growth and bring focus to your team.

Go from insight to action in less than a few weeks with lightweight qualitative research in this remote workshop.


Monday, Wednesday, Friday

September 8, 10, 12

11:00-1:00PM (Eastern Time-New York)

Register Today!

Jobs to Be Done

Customer-centered thinking as competitive advantage

Apply this simple framework and transform how you see opportunity

Learn Jobs to Be Done and start applying it in your work today. Using our JTBD Hypothesis Canvas, this 3 session workshop will take you through the entire JTBD process, showing you how to use it in your work and see the benefits of customer alignment in your organization.

This mini-course combines live lectures and team activities with self-paced work. Our live sessions will be supplemented with thinking prompts, readings and online conversations throughout the course.

Target Audience

Is this the right workshop for me?

Are you responsible for translating customer needs into strategic product decisions and innovation opportunities?

  • Become the trusted voice of the customer in strategic discussions

  • Be recognized as someone who drives data-informed innovation

  • Feel confident leading customer-centered transformation initiative

What's in the workshop?

  1. Learn a complete JTBD recipe with concrete deliverables, from start to finish. 
  2. Find out how to pinpoint strategic opportunities and make that insight actionable. 
  3. Build connections and network with people who are facing similar challenges while interacting directly with our instructors. 

September 2025 Cohort

Mini-course Curriculum

Day 0

Pre-Reading

Self-paced learning

Articles and videos that address:

  • What is JTBD?

  • The benefits of JTBD

  • Customer-centered value creation

Day 1 - September 8, 2025

Monday

Scoping Workshop

By the end of this two hour workshop, you will know how to:

  • Frame the focus job

  • Develop hypotheses

  • Conduct jobs research

Day 2 - September 10, 2025

Wednesday

Discover Workshop

By the end of this two-hour workshop, you will know how to:

  • Apply the rules of formulation and extraction

  • Pinpoint opportunities

  • Accelerate your work with JTBD & AI tools

Day 3 - September 12, 2025

Friday

Spin Workshop

By the end of this two-hour workshop, you will know how to:

  • Write job stories

  • Spin insights into action

  • Integrate JTBD into your workflow

Course Curriculum

Day 1 - Monday: Researching the Job

  • Scoping jobs review

  • Finding Jobs: Interviewing

  • Data gathering and analysis

  • Q&A and discussion

  • Assignment 1: extracting job steps & interview practice


Day 2 - Wednesday: Finding Opportunities with a Job Map

  • Assignment debrief

  • Create a job map

  • Outcome statements

  • Q&A and discussion

  • Assignment 2: extracting outcomes, emotional jobs, circumstances and readings


Day 3 - Friday: Using Jobs to Be Done in your deliverables

  • Assignment debrief

  • Finding opportunities

  • Writing job stories

  • Q&A and discussion

  • Debrief and wrap-up



After the workshop you should be able to...


  • Scope a main job, conduct jobs interviews, and extract key elements of JTBD
  • Build a valid job map based on research
  • Use a job map to facilitate conversations with your team to agree on opportunities to pursue together
  • How to integrate your work into other methods and processes, like Design Thinking, Lean, and Agile

You should know

The minimum time commitment outside of the live session is less than two hours in total.

Enjoying a remote #jtbd workshop run by  @JimKalbach and  @ElaineMatthias (following the release of Jim's book 'the jobs to be done playbook') right now. 

Well-prepared, smoothly run, and packed with practical advice. 
Worth every cent, thanks!

Paul Kotz

Jim Kalbach

Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around world. Jim is the author of three full-length books on design and customer experience, the latest focused on JTBD.    
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