JTBD Toolkit's Core Process Bundle

This mini-course will teach you the core concepts and key elements of Jobs to Be Done; we’ll get you from customer insights, to job mapping, to outcomes with attention to the situational details that help you make sense of your organization’s challenges. 

Learn the foundational elements of jobs to be done and how to put them into action with a core process. This course provides the essential skills needed to start any JTBD effort and is suited for practitioners at all levels. With ALL-NEW material, this course will jumpstart your JTBD effort and give you the skills to stand out at work.

The JTBD Hypothesis Canvas is a simple tool that helps you understand what job your customers are striving to get done and what your organization should focus on.