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JTBD Toolkit/Human-centered Research with Jobs to Be Done
Enrollment is closed

  • $349

Human-centered Research with Jobs to Be Done

  • Closed
  • Zoom
  • $349

Learn how to turn JTBD into your engine of inquiry to find new value for your organization. Join us on for this engaging four-hour virtual workshop with Jim Kalbach. 

Tuesday, December 22
12:00-4:00PM ET 
Limited to 20 participants

Buy now

Why is this workshop for me?

Strategic business opportunities come from listening carefully to the people you serve. JTBD research seeks to find sources of growth by systematically investigating human objectives and desired outcomes. 

Our December workshop focuses on research techniques in the field of JTBD. We’ll show you how to gather meaningful insights to inform your organization’s strategy and become a more human-centered business.

This workshop is geared for anyone involved in conducting research and who wants to learn how to listening to customers in a whole new way, including designers, product managers, marketers, and more.   

What is in this workshop?

  • Scoping Your JTDB Project: We’ll go over the steps in setting up a JTBD research project, including creating a discussion guide. 
  • Conducting Interviews: You’ll learn about techniques for conducting JTBD interviews and get a chance to practice. 
  • Analyzing the Data: We’ll cover the fundamentals of formulating job and outcome statements, as well a practice analysis the JTBD way. 
  • Finding Opportunities: You’ll learn how to create a job map and spot unique opportunities for innovation from one. 

After the workshop, you should be able to...

Understand fundamentals of research and set up your own project

Feel confident conducting JTBD interviews
Synthesize insights into JTBD artifacts such as a job map

Find and prioritize opportunities for innovation and growth
Enjoying a remote #jtbd workshop run by  @JimKalbach and  @ElaineMatthias (following the release of Jim's book 'the jobs to be done playbook') right now. Well-prepared, smoothly run, and packed with practical advice. Worth every cent, thanks!

Paul Kotz

Jim Kalbach

Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around world. Jim is the author of three full-length books on design and customer experience, the latest focused on JTBD.    
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