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Jobs to be Done: a Practical Workshop for Change Makers

Starts May 28, 2020 at 6:00 PM ET / 3:00 PM PT

A 2.5-hour, online workshop lead by Jim Kalbach, author of The Jobs to be Done Playbook, designed to work through the cornerstones of Jobs to be Done, using widely applicable techniques that you can put to work with your team right away. 

Choose your Experience

1. Participant Experience

Get hands-on experience practicing JTBD techniques you can apply at work right away.  With this option, you'll be able to ask questions directly to Jim and work with the techniques in a small group.

There are six Participant tickets available for $249

*SOLD OUT* 

2. View-only Experience

Observe as Jim guides participants through the Jobs to be Done plays in context. You'll be able watch the action and practice the exercises on your own, but you will not be able to interact with participants.

View-only tickets are $99
Yes, sign me up as a Viewer

Learn

Learn from small group discussion lead by expert practitioner Jim Kalbach.

Practice

Try out the Jobs to be Done process in a simulated work environment.

Apply

Take away practical techniques you can apply at your job instantly.

1. Core Principles

  • Understand the core elements of JTBD.
  • Learn how to formulate job statements.
  • See how to get an outside-in perspective to your team. 

2. Interviews

  • Find out how to base jobs on valid research.
  • Learn how to run effective interviews.
  • Practice extracting jobs from interview data. 

3. Job Map

  • Try out building a job map from your interviews.
  • How to focus on the main job and related jobs.
  • Learn to spot opportunities for improvements and innovation. 

4. Job Stories

  • Practice writing effective job stories. 
  • Learn practical applications of job stories.
  • Understand how to tie an outside-in perspective directly on your projects. 

Join us today!

The participant experience is a guided journey using explanations specific to your context (limited to six participants in total).

*SOLD OUT*
The view-only experience is designed to help you grasp the fundamentals of JTBD through observation. 
Yes, sign me up as a Viewer

FAQs

Is Jobs to be Done Right for Me?

JTBD is a broad field that can be applied to many disciplines, including design and development, sales and marketing, and strategy and innovation. Regardless of your role in the organization, there probably something in JTBD for you. 

The good news is you can start small and try out individual exercises without risk. This workshop is designed to give you practical techniques to begin right away. 

How does the workshop work?

Using remote collaboration tools to create an online workspace, this workshop will use facilitated discussion, digital templates, and collaborative activities to discuss, develop and capture the Jobs to be Done framework in-real-time as it's being applied by real people. 

A limited group of six participants will do the hands-on exercises and interact with each other and the instructor. Those viewing will be able to observe and try out the activities on their own. 

What will the view-only experience be like?

Viewers will be able to watch the action of the workshop and type in questions to the moderators. They can also try out the exercises on their own. Read more about the view-only experience >

What will the participant experience be like?

Participants will be asked to join the session 30 minutes before the workshop starts to troubleshoot tech issues but also to check in an get warmed up on the topic. They will be asked to actively contribute to the exercises and discussions.

After the 2.5 hour session ends, participants will also get a 30 minutes "ask me anything" session with Jim. Participant experience tickets have sold out, but you can read more about the participant experience >

What are the workshop's takeaways

By the end of this workshop, you will be able to:
- Understand how to identify a main job and formulate job statements. 
- Get started conducting interviews and extract job and related insights from research.
- Create a job map to illustrate the process of a main job. 
- Formulate consistent job stories to bring real world insight directly into your team and into your projects. 

What if I'm unable to attend after I purchase a ticket?

We will gladly transfer your ticket to a colleague or friend. However, we are unable to offer refunds at this time. For more instructions on how to transfer a ticket, please email elaine.matthias@gmail.com

Will the workshop be recorded?

Yes. We will share the recording with paid ticket holders on request. Please email hello@jtbdtoolkit.com. 

Jim Kalbach

Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around world. Jim is the author of three full-length books on design and customer experience, the latest focused on JTBD.    
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