03 Applying the Core Process: Course Resources

Course resources to accompany the workshop, Applying the Core Process: a JTBD mini-course on September 8, 10, 12, 2025.

Course Recording - Day 1 - Mon. 9/8/25

Course Recording - Day 2 - 9/10/25

Zoom Link

Mural Boards

Course Agenda

Mural PDF for Applying the Core Process SEPT 8-12.pdf

Familiarize yourself with these materials prior to our first session together.

[Reading] What Is JTBD? Avoiding Common Pitfalls

[Reading] The Core JTBD Process

[Tool] JTBD Hypothesis Canvas

[Reading] JTBD Hypothesis Canvas: Your Blueprint for Guided Discovery

[Reading] Brief Guide to Jobs Interviews

Please review these resources and complete the activities after our session on Monday, Sept. 8and before the session on Wednesday Sept. 10.

[Reading] JTBD Definitions

[Resource] Recommended Reading List

Please review these resources and complete the activities after our session on Wednesday, Sept. 10 and before our last class on Friday, Sept. 12.

[video] Interviewing with Jobs To Be Done

[Worksheet] Discussion Guide for JTBD Interviews

[Worksheet] JTBD Data Gathering

[Activity] Practice Interviewing

Assignment: COMPARE AI OUTPUT: VALIDATE

[Reading] "Accelerating JTBD with AI"

[Video] Evan Shore on AI + JTBD

[Video] Example JTBD Project

Using what you learned in the mini-course, please use these resources and activities to facilitate a JTBD initiative in your organization.

[Reading] How to Formulate Job Statements

Assignment: Spinning the job

[Reading] "Job Stories Revisited"

[Reading] Opportunity Solution Trees

[Worksheet] Sample Outcome Survey

[Reading] The Simplification of Jobs To Be Done

[Reading] More than Just a Milkshake

[Reading] "Whittling words by the volcano: a new way to write Outcome-Driven Innovation survey questions" by Paul Kotz

[Case Study] CarMax.pdf

[Case Study] Trulia.pdf