$859 - Save $100 with code EARLYBIRD
A Jobs to Be Done Mini-course
Put the customer at the center of everything you do with Jobs to Be Done (JTBD), a proven approach to finding opportunities for growth and bringing focus to your team.
Learn how to go from insight to action in just one week during this remote workshop.
Get Started with JTBD
Empower teams to become more customer-centric with this Simple approach to Jobs to Be Done
In Applying the Core Process: A JTBD Mini-course, JTBD experts Jim Kalbach, author of the JTBD Playbook, and Elaine Matthias walk you through the entire JTBD framework from beginning to end using activities, demonstrations, scenarios, and group discussion to help you see the process from a bird's eye view, giving you the skills and tools to run your own JTBD workshop.
You'll learn a practitioner's approach to applying the framework that emphasizes most efficient, fastest way to have an impact with JTBD.
Actionable, interactive workshop activities demonstrate the key ideas through demonstration scenarios, facilitated discussion, and case studies
Train your team using the JTBD Hypothesis Canvas so that you can see how all the parts of Jobs to Be Done fit together to yield rigorous customer insights your competitor's don't see.
Save $100 with Early Bird Registration!
Monday, Wednesday, Friday
11:00AM-1:00PM ET
Save $100 when you register before January 30!
Monday, Wednesday, Friday
11:00AM-1:00PM ET
Save $100 when you register before April 30!
Monday, Wednesday, Friday
11:00AM-1:00PM ET
Save $100 when you register before August 30!
Learn the complete JTBD core process with concrete deliverables, from start to finish.
Start using qualitative interviews to act on insights and pursue strategic opportunities.
Master a new skill and gain confidence by engaging with the practice activities during each workshop
This mini-course combines live workshops and team activities with self-paced work. Our live sessions will be supplemented with thinking prompts, readings and online conversations throughout the course.Using the JTBD Hypothesis Canvas, this workshop will show you how to make customer-driven decisions with JTBD where ever you are at in your work.
you'll build the confidence and skills to guide your own teams through the entire JTBD process,from research to actionable insights. Leave ready to facilitate workshops that drive meaningful change in how your organization understands and serves customers.
Day 0
Self-paced learning
What is JTBD?
The benefits of JTBD
Customer-centered value creation
Day 1
Scoping
Frame the focus job
Develop hypotheses
Conduct research
Exercises and discussion
Day 2
Discover
Engage your team
Pinpoint opportunities
Exercises and discussion
Day 3
Spin
Write job stories
Spin insights into action
Integrate into your workflow
Exercises and discussion
Student Testimonial
Just completed the Jobs To Be Done Toolkit (JTBD) "Core Concepts" multi-day workshop with JTBD pros Jim Kalbach and Elaine Matthias. A great opportunity to refresh and stay apace with updates to the framework while meeting new colleagues. Thanks, Jim and Elaine!
Author of The JTBD Playbook; Co-Founder, JTBD Toolkit
Jim Kalbach is an author, coach, and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around the world. Jim is the author of five full-length books on design and customer experience, the latest focused on JTBD.
Co-founder, JTBD Toolkit
Elaine Matthias is a Design Strategist with experience in helping organization’s align their innovation efforts across silos. She has 15 years of product and web design experience with corporate, agency, non-profit and start-up design teams. She co-chaired Interaction22 and served as president of NYC UXPA from 2014-2016.
Jobs to Be Done cuts through the noise to reveal what customer truly value. In just three sessions, you'll master a practical framework that transfroms raw customer feedback into clear opportunities. Whether you're leading product strategy or conducting research, these skills will immediately sharpen your innovation process and give you a competitive edge that lasts throughout your career.
Save $100 with Early Bird Registration!
Monday, Wednesday, Friday
11:00AM-1:00PM ET
Save $100 when you register before January 30!
Monday, Wednesday, Friday
11:0AM-1:00PM ET
Save $100 when you register before April 30!
Monday, Wednesday, Friday
11:00AM-1:00PM ET
Save $100 when you register before August 30!