$859
A Jobs to Be Done Mini-course
Put the customer at the center of everything you do with Jobs to Be Done (JTBD), a proven approach to finding opportunities for growth and bringing focus to your team.
Learn how to go from insight to action in just one week during this remote workshop.
Select from one of the course dates to reserve your seat.
Convert the start time to your local time here.
New York, USA Mon, Apr 7, 2025 at 11:00 am EDT
London, United Kingdom Mon, Apr 7, 2025 at 4:00 pm BST
Zürich, Switzerland Mon, Apr 7, 2025 at 5:00 pm CEST
Los Angeles, USA Mon, Apr 7, 2025 at 8:00 am PDT
Singapore Time, SGT Mon, Apr 7, 2025 at 11:00 pm SGT
Bring your team! Jobs to Be Done works best when everyone is on the same page.
Email Elaine at hello@jtbdtoolkit.com for a 20% discount code with groups of three or more
Get Started Now
Empower teams to become more customer-centric with a Simple Core Process
The most efficient, fastest way to have an impact with JTBD.
Actionable, interactive workshop activities demonstrate the key ideas.
Train your team using the workshop’s template.
Learn how "jobs thinking" re-frames your perspective on the right problem to solve. Draw insights from customers that provide meaningful opportunities for competitive growth.
Strengthen your analytic skills to make customer-focused decisions based on a JTBD. Leverage customer insight to resolve competing priorities from the customer’s perspective.
Learn the complete JTBD core process with concrete deliverables, from start to finish.
Start using qualitative interviews to act on insights and pursue strategic opportunities.
Master a new skill and gain confidence by engaging with the practice activities during each workshop
Day 0
Self-paced learning
What is JTBD?
The benefits of JTBD
Customer-centered value creation
Day 1
Scoping
Frame the focus job
Develop hypotheses
Conduct research
Exercises and discussion
Day 2
Discover
Engage your team
Pinpoint opportunities
Exercises and discussion
Day 3
Spin
Write job stories
Spin insights into action
Integrate into your workflow
Exercises and discussion
Enjoying a remote #jtbd workshop run by @JimKalbach and @ElaineMatthias (following the release of Jim's book 'the jobs to be done playbook') right now. Well-prepared, smoothly run, and packed with practical advice. Worth every cent, thanks!
Author of The JTBD Playbook; Co-Founder, JTBD Toolkit
Jim Kalbach is an author, coach, and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around the world. Jim is the author of five full-length books on design and customer experience, the latest focused on JTBD.
Co-founder, JTBD Toolkit
Elaine Matthias is a Design Strategist with experience in helping organization’s align their innovation efforts across silos. She has 15 years of product and web design experience with corporate, agency, non-profit and start-up design teams. She co-chaired Interaction22 and served as president of NYC UXPA from 2014-2016.
Jobs to Be Done cuts through the noise to reveal what customers truly value. In just three sessions, you'll master a practical framework that transforms raw customer feedback into clear opportunities. Whether you're leading product strategy or conducting research, these skills will immediately sharpen your innovation process and give you a competitive edge that lasts throughout your career.