Interactive Workshops for Hands-on Practice

Our workshops and events are designed to engage you with group discussion, activities and real-world examples so you can put JTBD into action right away.

Remote Workshop

Applying the Core Process: A JTBD Mini-course

2026 Dates Coming Soon!

Transform your business by focusing on customer needs using the Jobs to Be Done (JTBD) framework—a strategic method for identifying growth opportunities and aligning your team's priorities.

Our streamlined remote workshop guides you through converting customer insights into concrete actions in three workshops.

Free Community Event

JTBD Untangled

This free monthly community gathering is an opportunity to ask questions and get feedback from the community. 

Free Webinar
Tuesday, January 27, 2026
12:00 PM - 1:00 PM ET

Corporate Training Course

Supercharge Your strategy with JTBD

a Jobs to Be Done Masterclass

Jobs to Be Done is the most effective framework for actively integrating customer perspectives and feedback into your decision-making process. By establishing clear and precise unmet customer needs that can be referenced across the organization, you can readily integrate the customer perspective into your strategy. 

This masterclasses uses workshops, 1:1 coaching and other instructional methods to help you illuminate your organization's strategic perspective.

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We add new content to the JTBD Toolkit on a regular
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