Free
Introduce your team to Jobs to Be Done
Get an overview of Jobs to Be Done and understand the value this framework can bring to your organization in this one hour introductory lesson on Jobs to Be Done and Jobs thinking hosted by JTBD Toolkit Co-founder, Elaine Matthias.
One Lunch. One Framework. Total Team Alignment.
Get started using the customer's perspective to frame problems and uncover insights with Jobs to Be Done.
One Hour. Real Results.
In one hour, your team will go from "What's Jobs to Be Done?" to "Here's how we can use it." You'll learn the framework, see a real example, and learn how to apply it to your own work before lunch is over.
Customer Insights → Innovation
Activate your organization’s competitive advantage by using customer insights as a source of innovation and experimentation across the organization by understanding your firm’s value from the customer’s perspective.
The JTBD Transformation
Before this Lunch and Learn
Confused about why customers make certain choices
Building based on feature requests and gut instinct
Frustrated when well-researched ideas don't get adopted
Guessing at what matters to customers
After this lunch and learn
Clear framework for understanding customer decisions
Specific questions to ask in user research
Confidence in customer-driven decision-making
New lens for seeing business problems from the customer's perspective
Your Host
Elaine Matthias is a design and innovation strategist with experience in helping organization’s align their innovation efforts across silos. She has 15 years of product and web design experience with corporate, agency, non-profit and start-up design teams. She co-chaired Interaction22 and served as president of NYC UXPA from 2014-2016.
Get the conversation started with a quick 20 minute planning call with Elaine