Case Study
Disrupting the status quo with customer focus
In this free case study, originally published in the peer-reviewed Journal of Digital and Social Media Marketing, you'll learn the five critical phases that helped them shift from technology-driven to customer-centric innovation, and how you can apply these insights to transform your own organization.
Free Tool
Our all-new canvas! Get this free tool for scoping your JTBD landscape.
This free downloadable tool comes with a blank canvas and an instruction guide to help you shape your organization's JTBD journey.
Jim Kalbach
This instructional article introduces the Jobs to be Done (JTBD) Hypothesis Canvas, a collaboration tool designed to help teams align on the right customer problem before exploring solutions.
The canvas addresses the common mistake of jumping to solutions too quickly by providing a structured approach to scope customer discovery efforts.
Jim Kalbach
In this post, author and instructor Jim Kalbach makes a call for organizations to become more human-centered.
Jobs stories are a popular format for communicating top customer pain points. Find out about an updated approach to using job stories in this article.
They don't call it the "fuzzy" front end of innovation for nothing: it's messy out there. Understanding human needs, desires and behaviors is anything but straightforward. Embrace it with JTBD.
JTBD can be a powerful level for change, but you first have to bring it into your team. Find out some first steps to take in this article.
JTBD comes with a language for describing what motivates people to adopt a given innovation or not. Getting the formulation right is key. Find out how in this article.
with Jay Gerhart
With Michele Hanson
with Evan Shore
With Sabrina Duda and Yann Wermuth