Deepen your JTBD comprehension and have a meaningful impact on how your organization understands customers. Get access to downloads and templates to guide you on the way.
Updated Course Material!
The Core Framework
Build your foundational knowledge of JTBD with this all-new course material using the JTBD Hypothesis Canvas.
Need specific and customized guidance? Have Jim Kalbach, author of the JTBD Playbook and JTBD Toolkit co-founder, review your JTBD work to guide your project and give your whole team confidence to move forward.