In theory, JTBD is easy to grasp: focus on what your customers are trying to accomplish to find growth opportunities. But in practice, the framework can bring up a lot of uncertainties. 

Get the clarity you need to move forward with customized recommendations from Jim Kalbach, author of the JTBD Playbook and co-founder of the JTBD Toolkit, in an hour-long call.

Coaching Session: $500 per hour (Multiple sessions recommended)