In theory, JTBD is easy to grasp: focus on what your customers are trying to accomplish to find growth opportunities. But in practice, the framework can bring up a lot of practical challenges and uncertainties: Do we have the right focus job? How do we map multiple stakeholders and jobs? How can we mobilize teams to turn insight into action?  

Get the clarity you need to move forward with customized services from Jim Kalbach, author of the JTBD Playbook and co-founder of the JTBD Toolkit.

Coaching sessions are customized to your needs and scheduled to fit your schedule. Jim also offers keynote presentations and in-house training.

Contact us to discuss the details.