Learn how Stepstone, a leading online career platoform, revolutionized their product organization in three years using Jobs to Be Done.
In this free case study, originally published in the peer-reviewed Journal of Digital and Social Media Marketing, you'll learn the five critical phases that helped them shift from technology-driven to customer-centric innovation, and how you can apply these insights to transform your own organization.
Stepstone transformed their product strategy using Jobs to Be Done.
By mapping their customers' job journeys, identifying pain points through 50+ in-depth interviews, and validating opportunities across 9,000 users, Stepstone created a data-driven approach to innovation that resulted in three breakthrough products.
Inside this free case study:
A proven 5-phase framework for implementing Jobs to Be Done at scale
Real-world case study showing how to shift from technology-first to customer-centric innovation
Actionable strategies for training teams and embedding JTBD thinking across your organization
For product leaders, Jobs to Be Done is like putting on a new pair of glasses: by focusing on the fundamental human needs behind customer behaviors, you'll discover opportunities that competitors miss.
When Stepstone used JTBD, they didn't just improve their job listings—they reimagined the job-seeking experience. By understanding the deeper emotional and practical needs of job seekers, they created innovative tools that addressed previously unsolved challenges. This approach can transform how your team thinks about innovation, leading to breakthrough ideas that truly resonate with users.
Stepstone's successful transformation was the result of a powerful collaboration between the industry leaders JTBD Toolkit and Vendbridge. The journey began with Jim Kalbach, author of The JTBD Playbook, who conducted initial workshops with Stepstone's core team of 23 product managers and design leaders, establishing the foundational JTBD mindset.
Yann Wermuth then applied Vendbridge's Customer Focused Innovation (CFI) methodology to scale these principles across the organization, conducting over 50 qualitative interviews and surveying more than 9,000 customers to identify precise, actionable customer needs.
This combination of Kalbach's JTBD expertise and Vendbridge's systematic approach enabled Stepstone to train 120+ product team members and launch three innovative products in just one year. The success of this collaboration demonstrates how theoretical frameworks and practical implementation methods can work together to drive organizational transformation.
Jim Kabach, Chief Evangelist, Mural and Co-founder, JTBD Toolkit
Yann Wermuth, Partner, Vendbridge
JTBD Untangled
Jim, Sabrina and Yann discuss their experiences implementing Jobs to Be Done at the Stepstone Group in this recording from our monthly community meeting, JTBD Untangled.
"You cannot be a leading product organisation and ensure long term success without having both engines - innovation and scale - operating well and equally strong."
— Florin Ciontu, Product Leader at Stepstone
Learn Stepstone's Proven JTBD Framework in Our Hands-on Masterclass
Discover the proven methodology behind Stepstone's remarkable product transformation.
This masterclass unpacks the practical frameworks that helped Stepstone launch three breakthrough products. Led by experts at the JTBD Toolkit and Vendbridge, you'll learn a systematic approach to identifying customer opportunities and turning them into actionable strategies.
Combining proven theoretical concepts and real-world techniques, this masterclass will equip your team with the the tools, templates, and practical experience to implement the same JTBD methodology that transformed Stepstone's product organization.