Applying the Core Process: a JTBD mini-course

Ended Oct 7, 2024 at 5:00 PM UTC

01 Applying the Core Process: a Jobs to Be Done mini-course

Closed
Zoom
$849

Make customer-led innovation accessible to your whole team with a solid foundation in Jobs to Be Done -- a simple, proven approach to find opportunities for growth and bring focus to your team. Go from insight to action in less than a few weeks with lightweight qualitative research in this remote workshop.

Monday, Wednesday, Friday

January 13, 15, 17

11:00-1:00PM (Eastern Time-New York)

Registration deadline: Thursday, Jan. 9

This mini-course combines live lectures and team activities with self-paced work. Our live sessions will be supplemented with thinking prompts, readings and online conversations throughout the course.

What's in the workshop?

Learn a complete JTBD recipe with concrete deliverables, from start to finish.
Find out how to pinpoint strategic opportunities and make that insight actionable.
Build connections and network with people who are facing similar challenges while interacting directly with our instructors.

Course Curriculum

Monday, January 13: Researching the Job

Scoping jobs review
Finding Jobs: Interviewing
Data gathering and analysis
Q&A and discussion
Assignment 1: extracting job steps & interview practice

Wednesday, January 15: Finding Opportunities with a Job Map

Assignment debrief
Create a job map
Outcome statements
Q&A and discussion
Assignment 2: extracting outcomes, emotional jobs, circumstances and readings

Friday, January 17: Using Jobs to Be Done in your deliverables

Assignment debrief
Finding opportunities
Writing job stories
Q&A and discussion
Debrief and wrap-up

After the workshop you should be able to...

Scope a main job, conduct jobs interviews, and extract key elements of JTBD
Build a valid job map based on research
Use a job map to facilitate conversations with your team to agree on opportunities to pursue together
How to integrate your work into other methods and processes, like Design Thinking, Lean, and Agile

You should know

The minimum time commitment outside of the live session is less than two hours in total.

Enjoying a remote #jtbd workshop run by @JimKalbach and @ElaineMatthias (following the release of Jim's book 'the jobs to be done playbook') right now.

Well-prepared, smoothly run, and packed with practical advice.
Worth every cent, thanks!

Paul Kotz

Jim Kalbach

Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around world. Jim is the author of three full-length books on design and customer experience, the latest focused on JTBD.

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