Job Maps from Beginning to End (Sept. 17, 19, 21, 2022)

Ended Sep 19, 2022 at 5:00 PM UTC

Job Maps from Beginning to End (Sept 19, 21, 23)

Closed
Zoom
$849

Make JTBD accessible to your whole team with job mapping--a simple, proven approach to find opportunities for growth and innovation. Go from insight to action in less than a few weeks with lightweight qualitative research in this remote workshop.

Monday, Wednesday, Friday
September 19, 21, 23
11:00AM - 1:00PM ET

Registration deadline: Wednesday, Sept. 14

This mini-course combines live lectures and team activities with self-paced work. Our quick-hit, two hour sessions will be supplemented with thinking prompts, readings and online conversations throughout the week.

Your registration includes free access to Scoping your JTBD Strategy online course, a $99 value!

What's in the workshop?

Learn a complete JTBD recipe with concrete deliverables, from start to finish.
Find out how to pinpoint strategic opportunities and make that insight actionable.
Build connections and network with people who are facing similar challenges while interacting directly with our instructors.

Course Curriculum

Monday, September 19: Researching the Job

Scoping jobs review
Finding Jobs: Interviewing
Data gathering and analysis
Q&A and discussion
Assignment 1: extracting job steps & interview practice

Wednesday, September 21: Creating a Job Map

Assignment debrief
Create a job map
Outcome statements
Q&A and discussion
Assignment 2: extracting outcomes, emotional jobs, circumstances and readings

Friday, September 23: Finding Opportunities

Assignment debrief
Finding opportunities
Writing job stories
Q&A and discussion
Debrief and wrap-up

After the workshop you should be able to...

After this workshop you should be able to:

Scope a main job, conduct jobs interviews, and extract key elements of JTBD
Build a valid job map based on research
Use a job map to facilitate conversations with your team to agree on opportunities to pursue together
How to integrate your work into other methods and processes, like Design Thinking, Lean, and Agile

You should know

The minimum time commitment outside of the live session is less than two hours in total.

Enjoying a remote #jtbd workshop run by @JimKalbach and @ElaineMatthias (following the release of Jim's book 'the jobs to be done playbook') right now.

Well-prepared, smoothly run, and packed with practical advice.
Worth every cent, thanks!

Paul Kotz

Jim Kalbach

Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around world. Jim is the author of three full-length books on design and customer experience, the latest focused on JTBD.

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