The JTBD Toolkit Essentials Course
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0.0 Welcome

0.0 Welcome
1.0 What is JTBD?

1.0 What is JTBD
1.1 Scoping the Main Job
1.2 Identifying the Job Performer
1.3 Applying the Process
1.4 Outcomes
1.5 Circumstances
1.6 Wrap-up
JTBD Toolkit_1_Hierarchy of Jobs.pdf
JTBD Toolkit_1_Stakeholder Map.pdf
JTBD Toolkit_1_Verb List.pdf
JTBD Toolkit_1_Definition Comparison.pdf
JTBD Toolkit_1_Reading List.pdf
JTBD Toolkit Worksheets (Spreadsheet)
JTBD Toolkit Worksheets (Figma)
JTBD Toolkit_1_JTBD Canvas.pdf
JTBD Toolkit_1_Canvas Instructions.pdf
JTBD Toolkit Canvas (Figma)
2.0 Finding Jobs

2.0 Finding Jobs
2.1 Interviewing
2.2 Analyzing Data
2.3 Switch Interviews
2.4 Wrap-up
JTBD Toolkit_2_Four Forces.pdf
JTBD Toolkit_2_Switch Interviews.pdf
Observations and Interpretations
Brief Guide to Jobs Interivews.pdf
3.0 Mapping the Job

3.0 What is a Job Map
3.1 Building a Job Map
3.2 Finding Opportunities
3.3 Outcomes
JTBD Toolkit_3_Job Map Framework.pdf
4.0 Putting It All Together

4.0 Human Centered Business
4.1 Value Prop Canvas
4.2 Job Stories
4.3 Comparing Alternatives
4.4 Speak to the Market
4.5 Recipes
4.6 Evangelizing
JTBD Toolkit_4_Jobs Stories.pdf
JTBD Toolkit_4_Competitor Review.pdf
5.0 Scoping Your JTBD Strategy

5.0 Intro.mp4
5.1 Main Job 2.mp4
5.2 Performer.mp4
5.3 Circumstances.mp4
5.4 Process.mp4
5.5 Outcomes.mp4
MURAL Template: Scoping Your JTBD Landscape
5.6 Mural.mp4

The JTBD Toolkit Essentials Course

Inject human-centered thinking into your organization using the JTBD Toolkit—your go-to resource for facilitating the right conversations with your team. Put JTBD into action now!