The JTBD Toolkit Essentials Course

$379 or 3 monthly payments of $126

The JTBD Toolkit Essentials Course

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Inject human-centered thinking into your organization using the JTBD Toolkit—your go-to resource for facilitating the right conversations with your team. Put JTBD into action now!

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Become a JTBD Changemaker

Gain a New Perspective

Learn how JTBD can be used to analyze your customer's behavior from a different angle.

Become the Expert

Our templates and guides help you practice the components of JTBD.

Achieve Team Goals

Discover how JTBD can help you build your product strategy around the customer's motivation.

Learn at Your Own Pace

With resources for every learning style, this online course tackles Jobs To Be Done from multiple angles.

Instructional Videos

Gain a deeper understanding of JTBD from the author of the Jobs to Be Done Playbook and Experience Mapping, Jim Kalbach, in a series of engaging video courses. Each lesson covers an aspect of JTBD and how to put it into action.

Community Watch Parties

Connect with other practioners in our bi-monthly watch party, a hosted social gathering where you can watch the instructional videos with others, in real time.

Digital Templates

Apply the concepts to your organization's context using our structured templates.

Facilitation Tools

Our Mural workspace and other editable tools will prepare you to lead your team to exciting new insights about your customers.

Completion Certificate

At the end of your training, earn a cerftificate illustrating your hard work and dedication to mastering the key concepts of Jobs To Be Done.

Everything you need to lead

You’ll walk away with real skills to launch a Jobs To Be Done initiative tailored to your organization’s needs

Save hours of prep time

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1.0 What is Jobs To Be Done

Align on the key concepts in this introductory module.

4 Instructional Videos
8 Digital Templates
8 Facilitation Tools

2.0 Finding Jobs

Getting started means gathering data. We'll show you how to find it and what to do with it.

5 Instructional Videos
2 Digital Templates
2 Facilitation Tools

3.0 Mapping the Job

In this guided sense-making module, we'll walk you through the job mapping method, a simple, structure process for extracting actionable insights.

3 Instructional Videos
1 Digital Template

4.0 Putting it All Together

Make informed decisions about your organization's future based without reinventing well-established ways of working.

6 Instructional Videos
2 Facilitation Tools

5.0 Scoping Your JTBD Strategy

Have an impact on your organization's goals and priorities.

7 Instructional Videos
1 Facilitation Template

Take a Peek Inside

Watch What is Jobs To Be Done, an instructional video from the first module in the curriculum.

Learn from our experience

Practical lessons from seasoned experts designed to guide you to mastery.

Jim Kalbach

@jimkalbach

Jim is a Jobs to be Done superstar. Author of the Jobs to be Done playbook, Jim has 15+ years of experience helping major technology companies and startups achieve or make more perfect their product-market fit. He is currently Chief Evangelist at MURAL, the leading online whiteboard. See Jim's online bio.

Elaine Matthias

@jtbd_toolkit

Elaine is here to help you have the best experience. She's passionate about curating spaces where she can creatively solve problems with her peers, distilling complexity into intuitive product experiences. Check out her design work at www.elainematthias.com

Get started today!

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