Make customer-led innovation accessible to your whole team with a solid foundation in Jobs to Be Done, a simple, proven approach to find opportunities for growth and bring focus to your team. Go from insight to action in less than a few weeks with lightweight qualitative research in this remote workshop.
Monday, Wednesday, Friday
November 10, 12, 14
11:00AM-1:00PM (Eastern Time-New York)
Jobs to Be Done is a great approach to quickly shift your perspective to see from the customer's point of view.
In Applying the Core Process: A JTBD Mini-course, JTBD experts Jim Kalbach, author of the JTBD Playbook, and Elaine Matthias walk you through the entire JTBD framework from beginning to end using activities, demonstrations, scenarios, and group discussion to help you see the process from a bird's eye view, giving you the skills and tools to run your own JTBD workshop.
Learn how to run the complete JTBD process from beginning to end
See how JTBD can help you make customer-informed decisions to differentiate your work in the marketplace.
Find out how to pinpoint strategic opportunities and make that insight actionable.
Build connections and network with people who are facing similar challenges while interacting directly with our instructors.
This mini-course combines live workshops and team activities with self-paced work. Our live sessions will be supplemented with thinking prompts, readings and online conversations throughout the course.Using the JTBD Hypothesis Canvas, this workshop will show you how to get started with JTBD where ever you are at in your work.
What this course covers
Over the course of three days, we'll show you how to get started with Jobs to Be Done in your work.
Day 0
Self-paced Learning
Jobs Theory introduction, background and key concepts
Research methods for JTBD and the JTBD Hierarchy
JTBD Hypothesis Canvas and instructions
Day 1
Scoping
Frame the focus job
Develop JTBD hypotheses
Conduct research
Exercises and discussion
Day 2
Discover
JTBD Surveys
Techniques to engage your team
Pinpoint opportunities using JTBD
Exercises and discussion
Day 3
Write job stories
Spin insights into action
Integrate JTBD insights into your workflow
Exercises and discussion
Author of The JTBD Playbook; Co-Founder, JTBD Toolkit
Jim is a leading voice in the field of JTBD. Author of The Jobs to be Done Playbook and Co-founder of the JTBD Toolkit, Jim has 20+ years of experience helping major technology companies and startups achieve better product-market fit. He is currently Chief Evangelist at Mural, the leading online whiteboard.
Co-founder, JTBD Toolkit
Elaine Matthias is a Design Strategist with experience in helping organization’s align their innovation efforts across silos. She has 15 years of product and web design experience with corporate, agency, non-profit and start-up design teams. She co-chaired Interaction22 and served as president of NYC UXPA from 2014-2016.