With all-new material, we'll guide you through the core process and key elements of the JTBD framework in this self-paced learning experience.
Gain clarity on the essential skills needed to jumpstart any customer-centered initiative.
Learn the basic building blocks of the JTBD framework using this structured approach
Follow a simplified end-to-end process
Get hands-on tools and activities to apply the framework
Video lectures, demonstrations, templates and resources to help you get started with Jobs to Be Done today.
All new content that shows you how to get up and running using our structured, simplified JTBD Hypothesis Canvas.
Clarify key points in the process with these step-by-step videos that show Jobs to Be Done in action.
Jump start your Jobs to be Done initiative with the JTBD Hypothesis Canvas and additional structured templates that take the confusion out of getting started.
Dive deeper into the concepts that matter to you with reading lists, eBooks and case studies.
Remove the guesswork with read-to-use tools and videos designed for action and impact.
Your Instructor
Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for nearly 20 years and lectured on the topic around world. Jim is the author of five full-length books on innovation, customer experience and new ways of working.
You've got questions, we've got answers.
Jobs to Be Done is a theory of innovation based on the idea that people "hire" products and services to get a "job" done. The Jobs to Be Done framework is a systemic approach to exploring a problem space, independent of any product, service, or brand.
While interviews are a common method used to gather information within the Jobs to be Done framework, it's not just about the interviews themselves. The key is to uncover the functional and emotional aspects of the job that customers are trying to accomplish. The interviews are a means to understand the customer's context, struggles, and desired outcomes.
The Jobs to be Done framework can benefit your team by providing a holistic understanding of customer needs; JTBD shifts the focus from products or features to understanding the actual problems customers are trying to solve. This customer-centric approach can lead to more meaningful and innovative solutions that truly address customer needs.
This course shows you how to operationalize the JTBD principles. On the one hand, there are the key elements of the framework, as outlined in the JTBD Canvas 2.0. On the other, we've introduced a simplified 5 stage process to follow. You'll learn how to go from insight to action in this course, as well as have access to case studies, demos and tools.
The JTBD Playbook by Jim Kalbach covers a diverse set of techniques practitioners in the field have developed over the past two or so decades, but it doesn't suggest a specific method. This course changes that and introduces a core process in 5 stages that gets any JTBD effort started. Additionally, we've updated our language and descriptions of the JTBD framework to make it even easier to understand. Most of this course doesn't overlap with The JTBD Playbook and presents unique information.
In theory, JTBD is easy to grasp. In practice, it takes some effort to master the framework. This course breaks down JTBD in a unique way that you won't find anywhere else. JTBD is quickly becoming the go-to framework for human-centered innovation. So if you want to make a difference in your team and organization, find out how to focus on what matters most to your customers for differentiated solutions that outperform the competition.
If you haven't received the multi-factor authentication (MFA) code at your email address after you were prompted to enter one, we have a few alternative options:
Email Elaine at hello@jtbdtoolkit.com and she'll send you a paypal invoice.
Add no-reply@podia to your email contacts. The MFA code will come from this automated email sender.
Use a non-corporate email when you sign-up for the course. We've had the best luck with common consumer email platforms, such as Gmail. We can also change the email associated with your account on request.
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This course will put you at the forefront of the customer-centered movement in your organization. After this course, you'll grasp the key elements of JTBD and be able to apply them in a simplified, holistic process.