Jobs to Be Done for Product Management

$279

Jobs to Be Done for Product Management

Closed
Started Nov 25, 2020 at 11:00 AM EST

A Deeper Dive

Join Jim Kalbach in this deep dive workshop that uncovers how JTBD can help product managers build a human-centered product strategy.

This session is well-suited for product managers, of course, but also for designers, developers, researchers, and business leaders looking to bring human-centered thinking in product planning.

What We'll Cover

Creating a Needs-based Roadmap

Find out how to align your roadmap prioritization with customer needs uncovered with JTBD techniques.

Pinpointing Opportunities with a Job Map

You'll learn how to create a job map and use it to find pinpoint where you're product will be most effective from the customer's point of view.

Aligning Teams to Customers with Job Stories

Practice crafting compelling job stories to use throughout design and development lifecycles in order to stay customer-centric throughout.

Creating Testable Hypotheses based on JTBD

Finally, we'll cover some simple techniques to formulate testable hypotheses your whole team can use to measure the market success of your product.

Jim Kalbach

Jim Kalbach is an author, coach and instructor helping organizations find human-centered opportunities for growth. He has practiced JTBD for over a decade and a half and lectured on the topic around world. Jim is the author of three full-length books on design and customer experience, the latest focused on JTBD.

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