The field of Jobs To Be Done (JTBD) offers a practical framework for creating customer-centered solutions.
Focus on what people strive to get done β their "job" β and you'll find new opportunities. The JTBD Toolkit will show you how.
Make a difference in your organization with simple techniques you can use right away.
The Core Process
The JTBD toolkit meets you exactly where you are, whether you're a seasoned pro or just starting out, with practical Jobs to Be Done resources that integrate seamlessly into your existing discovery workflow, allowing you to apply powerful customer insights to today's challenges without missing a beat.
Free Tool
Kick-start your next project with this easy to use Jobs to Be Done template that will help give you a deeper understanding of your customer through the JTBD perspective.
Video Course
Discover everything you need to know about JTBD through this self-paced video course that explains how to use the elements of Jobs to Be Done in your work using the JTBD Hypothesis Canvas.
Live Workshop
JTBD takes practice to get right. Like learning a language, you have to work with the concepts directly to fully understand. This mini-course gives you hands-on experience working with the core process introduced in the JTBD Hypothesis Canvas and Foundations of JTBD.
Itβs all in the practical learning!
The JTBD Toolkit is designed to provide straightforward guidance. You'll be able to apply JTBD techniques and tools with your team right away.
New to Jobs to Be Done? Take a look at this article for an overview of JTBD theory.
The JTBD Toolkit has online video courses, downloadable tools, and Mural templates so you can deepen your knowledge of JTBD on your own at your own pace.
JTBD takes practice. Join one of our live, interactive workshops to get hands-on experience working with the techniques.
Join Us! Upcoming Events & Workshops
Free Community Event
Tuesday, January 27, 2026
Our monthly community discussion, JTBD Untangled, returns on Tuesday, January 27 to tackle your thorny JTBD questions. Join Jim, Elaine and special guests for a lively discussion about learning and applying Jobs to Be Done.
Zoom Webinar
Tuesday 1/27/2026
12:00-1:00PM ET
Live Workshop
2026 Course Dates Coming Soon!
Jobs to Be Done takes practice. This course is designed to give you the opportunity to put know-how into action and develop the muscles your need to bring JTBD to life.
2026 Registration opens soon!
Join out last 2025 cohort this ocming November and advance your practical JTBD skills with expert instructors.
Video Course
The Core Process
This self-paced learning experience will guide you through the key elements and core process of the JTBD framework, helping you master the essential skills to kick-start any customer-centered initiative.
"The JTBD Toolkit is a powerful guide that simplifies the core concepts of JTBD. Jim teaches with helpful explanations and tips which has allowed me to understand the framework at a deeper level. Plus, the included templates make it easy to put into action!"
"Jim Kalbach knows JTBD inside out. I attended Jim's workshop as a UX consultant familiar with JTBD, but I still learned tons. And I am planning to attend the next one. The atmosphere of his workshop was very relaxed. Definitely, money well spent."
Video training, resource guides, templates, email mini-course, and more to help you stay inspired and focused.
We're happy to announce our all-new online course: Foundations of JTBD. Learn more and sign up here >>.
JTBD Untangled: a free monthly AMA
Tuesday, January 27, 2026
12:00-1:00PM ET
Register on Zoom >>
Our comprehensive resources library has free downloads, reading lists and articles from expert thought-leaders in the JTBD space.
The JTBD Toolkit Blog >>
Jim is a leading voice in the field of JTBD. Author of the Jobs to be Done playbook, Jim has 20+ years of experience helping major technology companies and startups achieve better product-market fit. He is currently Chief Evangelist at Mural, the leading online whiteboard. See Jim's online bio.
Connect with Jim on LinkedIn
Jobs to be Done is a way of thinking that helps your organization align around customer needs. The "job" is the objective people in your market are striving to achieve, and the JTBD framework provides a rich set of methods and techniques to turn insight into action.
JTBD Toolkit Newsletter
We add new content to the JTBD Toolkit on a regular
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